The Meta ads The Ordinary keeps running

What we found

Only one ad in the US search cleared 30 days, so Vamos read the full global account.
The ads open on visible skin or texture, not on the brand.
The proof is time-boxed: 30 minutes, 4 weeks, 8 weeks.
They rarely discount. They sell regimen-building, a low price anchor or a retailer.
The open lane is a real face with a visible result.

What has run longest

Ad	Days	What it is
Trendyol catalog carousel	142	Auto-built bottle shots with no hook. Skip these.
Niacinamide + Zinc demo	130	Bottle under gel, dropper on hands, then application on a cheek. 15 seconds, with an 8-week study claim.
Dry skin regimen	80	Static cards with a tube and two bottles. Ended Aug 1.
Pore-surface animation	60	A 3D bottle on a pink surface that looks like pores, with a 4-week test on 33 volunteers in the copy.
Thai creator partnership	37	A talking head holds two bottles against a zoomed photo of bad skin. 54 seconds.
Eye cream before/after	37	Two close-ups labeled Before and After 30 Minutes.

What they share

Hooks

They open on visible skin or texture, not on the brand.
The proof is time-boxed: After 30 Minutes, 4 weeks, 8 weeks.
Playful demos also run, like a scale test that shows the moisturizer as nearly weightless. It only ran 19 days, so it is weaker evidence.

Angles

Fast visible relief paired with longer-term repair.
Named actives with their percentages on screen.
Barrier repair appears as a claim in the Rice Lipids + Ectoin ad, which only ran 19 days.

Offers

They rarely discount. The one clear sale is 23% off in a seasonal promo.
They sell regimen-building, a low price anchor, or "available at" a retailer.
Every CTA is Shop now or Learn more.

The gap to attack: the before/after is subtle, and the static ads show no real person using the product. A real face with a visible result is the open lane.

Three tests for a barrier serum

Hook	What it tests
My skin barrier was wrecked. Day 1 versus day 28.	Result-first proof against their 30-minute and 4-week claims
Damaged skin barrier means NO:	A pain callout, modeled on their 37-day creator ad
Lighter than:	A sensory demo against proof. The riskiest of the three

Test 1 against 2 first. If the before/after wins, scale it. If the creator wins, brief more creators.

The ad script

Barrier serum ad: green-screen creatorAbout 30 seconds, 9:16

Format

Creator talking head on green screen. The background is a close photo of irritated, flaky skin for the first beat, then a macro of the creator's own skin.

Word for word

On screenSpoken

DAMAGED BARRIER MEANS NO:Damaged skin barrier means no actives, no exfoliating, no retinol. I learned that the hard way.

DAY 1 / DAY 28This was my face on day one. Stinging, flaking, tight by noon. This is day 28. I changed one thing. I dropped everything and used one serum, morning and night.

[KEY INGREDIENT AND %]It has [key ingredient and percentage]. [One plain sentence on what it does for the barrier.] The best part: it sinks in without any sticky feel.

[PROOF][Clinical result or number of users, only if you have it.]

[PRICE OR OFFER]Try it for 28 days. [Your offer]. Link below.

Notes

Use real before and after photos only.
Fill the bracketed slots with your own proof and price. With no clinical number, drop the proof line and keep the photos.

Run it on your competitor

This is the exact prompt behind this page. Swap the brand and the product for yours.

Find the Meta ads The Ordinary has run the longest. Show us the hooks, angles and offers they share, then write three ad scripts for our barrier repair serum, with the hook each one tests.

Run in Vamos

Questions

The public Meta Ad Library. Vamos reads a brand's ads and watches the creative.

More use cases

Competitor videosWhat blew up for them, and why.Creators competitors payWho a brand keeps running ads with.What buyers ask forWhat people ask for in the comments.