The short answer. Both help you study what's already working and turn it into content that sounds like you. Pick Poppy if you like to work on a visual board, drop in your own sources and write a wide range of copy from them: ads, emails, sales letters and landing pages as well as scripts. Pick Vamos if you want the research done for you: it searches Instagram, TikTok and YouTube, finds the outliers in your niche, and turns them into next week's content in your brand's voice, every week.
What Poppy does well
We'd rather tell you than have you find out later.
A board you control. Drop in YouTube videos, Instagram posts, Meta ads, landing pages, Reddit posts, transcripts and PDFs, and work across all of them at once.
More than social. Scripts, posts, ads, emails, sales letters, landing pages and campaigns from the same board.
A voice profile that keeps your tone, phrases and speaking style.
Seats for a team. 3 seats on its Creator plan, 5 on Power User.
Cheap to try. $1 for the first 7 days, and a 30-day money-back guarantee.
What Vamos does differently
Vamos is your AI social media strategist. It does the doomscrolling, so you can do the creating.
It goes and finds the research. Poppy works from what you put on the board. Vamos searches inside Instagram, TikTok and YouTube and the Meta Ad Library, follows the creators you pick, and finds the outliers itself.
It measures a post against that account's own normal. A post at 12× its creator's typical views is an outlier; a big number from a big account isn't mistaken for a hit.
It watches the video and reads the comments. Shots, pacing, on-screen text, what's said and the music, plus up to 100 comments a post.
It starts with your own posts. What worked on your account, what didn't, and what to repeat or drop.
It runs again every week. Routines rerun any job on a schedule, and the free Weekly brief brings next week's ideas to your inbox.
It's free to start, and billed monthly. 100 credits with no card, then Pro at $39 a month.
Side by side
As shown on each tool's own site on 2026-10-06.
Poppy AI | Vamos | |
|---|---|---|
How it works | A visual board: you add the sources, the AI writes from them | An AI strategist: it searches the platforms and finds the sources itself |
Sources | YouTube, Instagram posts, Meta ads, landing pages, Reddit, transcripts, PDFs you add | Instagram, TikTok and YouTube search, followed creators, the Meta Ad Library, your own posts, links and files you add |
Outliers | Not stated on its site | Every post scored against its creator's typical views |
What it writes | Scripts, posts, ads, emails, sales letters, landing pages | Hooks, scripts, posts, briefs, content plans and reports |
Brand and voice | Voice profile | My Brand: profile, an editable voice report, Rules and memory |
Runs by itself | Agents on Power User | Routines on any job, plus the free Weekly brief by email |
Free plan | $1 for 7 days | Yes, 100 credits, no card |
Price | From $33 a month billed yearly ($399 a year); $189 a month billed yearly with 3 seats | Pro $39 a month, Business $99 a month, or $29 and $74 a month billed yearly |
Which one should you pick?
Pick Poppy if:
You like to arrange your own research on a board and work from it visually.
You write a lot beyond social: ads, emails, sales pages.
A yearly plan suits you.
Pick Vamos if:
You want the research found for you, not just organised.
Short-form on Instagram, TikTok and YouTube is the job, and you want next week's content planned and written.
You want it to run again every week without asking.
You'd like to start free, or pay month to month.
FAQ
Is Vamos a Poppy AI alternative?
Yes, for social content. Poppy is a board you fill with sources and write from. Vamos searches Instagram, TikTok and YouTube itself, finds the outliers in your niche and writes next week's content in your brand's voice.
Can I add my own videos and files to Vamos?
Yes. Add a link, upload a file or a video, or attach a Collection of saved posts, and Vamos works from it alongside its own research.
Does Vamos publish or schedule my posts?
No. Vamos researches, analyzes, plans and writes. Publishing, scheduling, filming and editing stay with you or the tools you already use.