The short answer. Use ChatGPT for almost everything: emails, ideas, editing, research on the open web. Use Vamos when the job is social media: finding what's working on Instagram, TikTok and YouTube in your niche, and turning it into next week's posts in your brand's voice, every week. And if you live in ChatGPT, you don't have to choose: connect Vamos and ask there.
What ChatGPT does well
ChatGPT is the best general assistant most people have, and it's probably open on your screen right now.
It writes anything. Captions, emails, landing pages, scripts, rewrites in any tone.
It searches the web on every plan, and deep research reads many sources and returns a cited report.
Its agent does legwork. ChatGPT Work can browse sites in its own cloud browser and hand back a finished document, spreadsheet or deck.
It remembers you between chats, and projects keep files and instructions together.
It reads what you give it: files, images, links and pasted transcripts.
It connects to other tools. Its plugin directory has social analytics and ads tools such as vidIQ, Metricool and Windsor.ai, and custom connectors reach the rest, Vamos included.
It's cheap or free. There's a free plan, Plus is $20 a month, and it covers far more than social media.
What Vamos does differently
Vamos is built for one job: finding what's working on social in your niche and turning it into your next week of content.
It searches inside Instagram, TikTok and YouTube, and the Meta Ad Library, not just the web.
It watches the video: shots, pacing, on-screen text, what's said and the music. And it reads up to 100 comments a post.
It measures a post against that account's own normal. A post at 12× its creator's typical views is an outlier; a big number from a big account isn't mistaken for a hit.
It follows the creators you pick and brings their new posts into one feed.
It keeps your brand. My Brand holds your offer, your audience and your voice, and Vamos builds a voice report you can open and edit.
It runs again every week. Make any job a Routine, or switch on the free Weekly brief, and next week's ideas come to your inbox.
Side by side
As shown on each product's own pages on 2026-10-06.
ChatGPT | Vamos | |
|---|---|---|
What it is | A general AI assistant | An AI social media strategist |
Searches | The web, plus whatever its plugins and connectors reach | Inside Instagram, TikTok and YouTube, the Meta Ad Library, and the web |
Social video | Reads the files, images and links you give it | Finds the videos, watches them, reads up to 100 comments a post, and scores each against its creator's typical views |
Following creators | Through a plugin or connector you add | Up to 70 creators on Pro, 150 on Business, per workspace |
Your brand and voice | Memory and projects | My Brand: profile, an editable voice report, Rules and memory |
Runs on a schedule | Scheduled tasks, on Go and up | Routines on any job, plus the free Weekly brief by email |
Several brands or clients | Projects | Separate workspaces: 1 on Pro, 3 on Business |
Free plan | Yes | Yes, 100 credits, no card |
Paid plans | Go $8, Plus $20, Pro from $100 a month; Business from $20 a user a month billed yearly (US prices) | Pro $39 a month, Business $99 a month, or $29 and $74 a month billed yearly |
Works with the other | Connect Vamos inside ChatGPT | Runs inside ChatGPT, Claude, Cursor, Codex and Manus |
When to use which
Use ChatGPT when:
You already have the idea and need it written or edited.
The job isn't social media: email, docs, code, a quick question.
You want one assistant for everything.
Use Vamos when:
You need to know what's working in your niche right now, with the videos to prove it.
You want your competitors' best posts, and why they worked, without scrolling for an hour.
You want next week's hooks, scripts and posts in your brand's voice, every week.
You run social for several brands or clients.
Use both
Already pay for ChatGPT or Claude? Connect Vamos once (the steps are on getvamos.ai/mcp) and ask from ChatGPT: "Find the outlier videos my competitors posted this month and write my version of the best three." Vamos does the research inside the platforms and ChatGPT carries on from there. It uses your Vamos credits at the same rate as the app, on every plan, Free included.
FAQ
Can't ChatGPT already do this?
Claude and ChatGPT can search the web, and with connectors they can reach social data too. Vamos is built for one job: finding what's working in your niche and turning it into your next week of content. It searches inside Instagram, TikTok and YouTube, watches the videos, and finds the outliers, the posts that did far better than that account normally does, so a big number from a big account isn't mistaken for a hit. It follows the creators you pick, keeps your brand and voice between sessions, and can rerun the research every week. If you'd rather work in Claude or ChatGPT, connect Vamos and ask there.
Will it actually sound like me?
Here's the mechanism instead of a promise. My Brand holds your socials, your website, your offer, your audience and samples of your writing. From those Vamos builds a voice report you can open and read: tone, rhythm, your openers and closers, the phrases you use and the ones you never would. Edit a line and the next draft follows it. Add Rules for anything it must always or never do.
Does Vamos publish or schedule my posts?
No. Vamos researches, analyzes, plans and writes. Publishing, scheduling, filming and editing stay with you or the tools you already use.
Do I have to connect my social accounts?
No. You add public handles: yours, your competitors', anyone you want to follow. No login, no permissions screen.